Use case · Colour

Colourways without resampling

Each unapproved colourway that becomes a physical sample costs fabric, freight and calendar time. Colourway mockups let you reject weak shades on screen while the silhouette stays fixed.

This page is for merchandisers and designers who need digital colour approval before resampling — not a replacement for lab dips or bulk shade sign-off.

Digital colour approval workflow

Lock the silhouette once, generate mockups per colour direction, narrow to finalists, then commit lab dip or proto only for shades that survived digital review.

  • One flat → multiple photoreal colourways
  • Share side-by-side sets with wholesale or internal teams
  • Document rejected shades so they are not re-cut next season
  • Import approved colours into tech pack colour specs

Limits of on-screen colour

Screens are not lab dips. Use mockups for direction; use physical standards for legal shade compliance and substrate-specific behaviour.

Pair with tech packs and mills

When a colourway survives digital review, capture it in tech pack colour specs before lab dip — so the factory chases one approved reference, not three conflicting screenshots.

Next steps

Explore the product hubs that match this workflow, or compare plans.

Frequently asked questions

How many colourways should we mock up digitally?

As many as you would otherwise cut physically for a visual decision. Digital colourways are cheap relative to resampling.

Do colourway mockups work for prints as well as solids?

Yes for scale and placement on garment — pair with strike-off for print registration and hand-feel on fabric.

Can colourway mockups reduce sustainability impact?

They can reduce unnecessary sample waste when used honestly — track fewer dead-end protos rather than claiming zero samples.

Colourway mockups without resampling | clothink